LES Russia, Russian Franchise Association (RAF), Business Russia Committee on Franchising and Gorodissky & Partners held a round table "Franchising Export to the EEU countries and the Middle East".

Members of the board of LES Russia opened the seminar with a welcoming speech:
Sergey Medvedev, Ph.D., LL.M., Trademark & Design Attorney, Partner of Gorodissky & Partners law firm and Yuri Mikhailichenko, Director of Russian Franchising Association (RAF).

The speakers of the seminar were:
Yuri Mikhailichenko made a presentation on "Channels and mechanisms to promote franchises abroad", in which he outlined the specifics of franchise promotion in Russia and gave recommendations on how to properly plan a promotion strategy in various channels.
Yuri Mikhailichenko introduced Diana Kurbanova, Vice-president of the Franchising Association of Uzbekistan, who spoke about the peculiarities of the Association.
Sergey Medvedev spoke on the topic "Legal features of franchise sales in the UAE: Business issues, Intellectual Property", and told about the peculiarities of franchising relations, required basic documents for the transaction and the main differences in the registration of the transaction in the UAE.
Olga Leontyeva, Chairman of the Franchisors and Franchisees Association "Belfranchising" made a presentation "Franchise for export. Experience of Belarus”, and highlighted the main aspects of the structure of the franchising market in Belarus and its development in recent years.
Elena Korostylyova, partner of "Sendika Group" made a presentation "Franchise promotion experience of fitness clubs "Tonus Club" in the near and far abroad countries” and told about successful cases of selling franchises of innovative women fitness clubs in different countries of the world.
Denis Konkov, co-founder and creator of the international network of bakeries "Real Bakery" gave a presentation on “The experience of promoting catering franchises in the near and far abroad countries”, in which he noted the importance of "geo-marketing" - a detailed calculation of traffic of the outlet before the launch, as the main guarantee of success.

The event aroused great interest among the participants and ended with a lively discussion.

The round table was attended by more than 50 participants.